I'm a Product Designer living in Brighton, UK.
With over a decade of experience, I specialise in end-to-end design solutions, product strategy and digital accessibility.
I’m a product designer with over a decade of experience making complex digital products easier to build and use.
I specialise in working with established organisations, where modernising a product means navigating legacy systems, technical debt and the expectations of existing users. I help teams manage this complexity, improve the user experience and manage the transition to new technologies without losing the trust they’ve built along the way.
At Avantra, I lead design for an enterprise SAP observability and automation platform trusted by 500+ SAP teams worldwide. At Nationwide, I designed savings account application and identity verification journeys for one of the UK’s largest financial institutions, serving over 16 million members. At Make it Clear, I built a design system for the UK’s oldest publisher, operating across 170+ countries, and designed the Spamhaus Reputation Portal, which won Gold at the 2022 London Design Awards.
My work spans the whole product lifecycle, from defining the problem and shaping product strategy to designing, prototyping and delivering the solution. I’m equally passionate about creating great products and helping the teams behind them work better together.
I can help you make sense of a complex product landscape and decide where to go next. I bring together user needs, business goals, technical constraints and long-term ambitions to define a clear product direction, roadmap and success metrics.
I specialise in designing better experiences around legacy technology. I can help you modernise the interface, manage the transition between old and new systems, and gradually retire outdated products, while maintaining continuity and trust for existing users.
I’ve built design functions from the ground up and can help you create the foundations for an effective design practice. That includes defining ways of working, establishing the right processes and standards, and hiring and developing new talent.
I believe digital services should work for everyone, regardless of their skills or abilities. I practice human-centred and humanity-centred design and advocate for digital accessibility and sustainability.
I’ve always been interested in doing work that brings a meaningful social change.
After studying Visual Communications at the University of Westminster, I had a successful career as a multimedia journalist. My documentary work appeared in publications including The Guardian, The Sunday Times and The New York Times, and received recognition from numerous awards.
In 2017, I retrained as a UX designer, bringing of the journalistic skills with me: understanding difficult problems, asking the right questions, and finding the human story amidst complex data. Since then, I’ve worked with businesses and non-profit organisations across industries like healthcare, finance and education, designing services that people rely on in their day-to-day lives.
I also believe in paying it forward. Since 2022, I’ve mentored designers in all stages of their career. I conducted more than 150 sessions with mentees from 18 countries, offering career advice, reviewing portfolios and practicing mock interviews. I also helped 9 designers secure their first job in the industry.
AI has become a part of my day-to-day work. I don’t see it as a replacement for design thinking, but as a way to explore more possibilities, process more information and get to better outcomes faster.
I often start by using AI to gather and interrogate information from trusted sources, understanding what’s already known, identifying patterns and finding examples of what good looks like.
Once I understand the problem space, I use AI to generate possibilities. I’ll often ask for hundreds of ideas, knowing that most will be discarded. The value is in pushing beyond the first few obvious solutions and expanding my own thinking.
A lot of my work involves making sense of messy problems and large amounts of information. I use tools such as NotebookLM to bring research and project material together, query it and identify patterns that might otherwise be difficult to spot.
I use tools including Claude, Figma Make, and Builder.ai to quickly turn ideas into something tangible. Sometimes that code makes its way into production, but more often the prototype is a thinking and communication tool: something we can use to test an idea, get feedback and have much more concrete conversations.
When working with complex or unfamiliar products, I use Claude Code to analyse codebases, understand technical patterns and identify inconsistencies. It gives me another way to understand the systems I’m designing around and communicate more effectively with engineers.
At the end of a piece of work, I use AI as a critical second pair of eyes: proofreading content, checking for errors, challenging assumptions and looking for things I may have overlooked.